Reports and Guides

To explore the potential impact that AI decisioning can have on return on investment (ROI), Braze commissioned Forrester Consulting to conduct a Total Economic Impactᵀᴹ (TEI) spotlight study on BrazeAI Decisioning Studio™. The study examined the combined business impact of the BrazeAI Decisioning Studio™ on a composite organization representative of interviewed Braze customers. Forrester found that the composite Braze customer achieved $76.7 million in revenue gains from a cross-sell use case and $22.9 million in revenue gains from a cancel-save use case with BrazeAI Decisioning Studio™, among other findings. This research, which explored the benefits, costs, and risks associated with investing in the use of the BrazeAI Decisioning Studio™, included interviews with six decision makers with an average of more than five years experience using the Braze platform in connection with their marketing efforts.

The playbook for winning fan loyalty got a major rewrite. This year's Media and Entertainment Customer Engagement Review digs into the marketing trends shaping 2026, and one thing is clear: the AI arms race isn't about having the most tools, but about building the trust and relevance needed to capture attention in a world of infinite content choices. Check out the full report to learn more about: Where fan relationships stand today and how AI-powered data insights can help marketers cut through fragmentation to deliver real value How agentic AI is reshaping the fan experience, with AI intermediaries already changing the dynamic between brands and consumers, and what that means for the future of fandom Why AI is the catalyst for human connection, and how 1:1 journeys can keep fans engaged well beyond the next big release

Fan relationships are no longer a guarantee. It’s now harder and more expensive for fans to follow the teams they love. As fandom gets harder, teams, leagues, and media partners may start to feel the strain of declining fan engagement. But sports still command outsized attention, and the brands that sustain fan engagement will be the ones that focus on durable attention. Check out the full report to learn more about: How the landscape of fandom has changed in the era of streaming media and rising ticket prices What brands can do to sustain relationships through fragmented attention, off seasons, and even the occasional losing streak Why the concept of Fan Equity could help marketers rethink their relationship with fans.

To explore the potential impact that AI decisioning can have on return on investment (ROI), Braze commissioned Forrester Consulting to conduct a Total Economic Impactᵀᴹ (TEI) spotlight study on BrazeAI Decisioning Studio™. The study examined the combined business impact of the BrazeAI Decisioning Studio™ on a composite organization representative of interviewed Braze customers. Forrester found that the composite Braze customer achieved $76.7 million in revenue gains from a cross-sell use case and $22.9 million in revenue gains from a cancel-save use case with BrazeAI Decisioning Studio™, among other findings. This research, which explored the benefits, costs, and risks associated with investing in the use of the BrazeAI Decisioning Studio™, included interviews with six decision makers with an average of more than five years experience using the Braze platform in connection with their marketing efforts.