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Reports and Guides
Check out our articles and guides on the latest in customer engagement.
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The 2026 EMEA Customer Engagement Review
EMEA marketers have cracked the code when it comes to real-time data streaming, but the real challenge lies in turning those live insights into immediate, meaningful action. While their infrastructure for data access is stronger than ever, businesses in EMEA are navigating a landscape where skeptical consumers value genuine human connection as much as digital convenience. Dive into the full 2026 EMEA Customer Engagement Review to learn more about: Why having real-time data is just the first step in truly connecting with your customers when it matters most How to build trust by using AI to create the seamless, easy experiences your shoppers actually love Balancing smart AI efficiency with the genuine human touch your customers value
report
Informe Global de Customer Engagement 2026
Para nuestro sexto Informe Global de Customer Engagement, encuestamos a más de 2200 líderes de marketing y analizamos +6000 millones de puntos de datos entre más de 750 marcas. Tras analizar las cifras, nos emociona ofrecerte una mirada exclusiva más allá de una plataforma de engagement. Aquí verás dónde la inteligencia artificial en el marketing realmente está marcando la diferencia y aquellos puntos en los que podría estar creando una potencial barrera entre tu organización y tus clientes. Lee el «Informe Global de Customer Engagement 2026» para descubrir por qué: Los especialistas en marketing creen que han descifrado el código de la experiencia del cliente, pero los consumidores siguen sintiéndose ignorados. Los bots de IA ahora están “comprando” por tus clientes (y lo que esto significa para tu negocio y tus esfuerzos de automatización del marketing). Los consumidores esperan que las marcas combinen la eficiencia de la IA personalizada en el marketing con un toque humano.
guide
Key trends in tourism and hospitality: Mapping the customer journey
As the tourism industry expands, modern, tech-savvy customers expect seamless, personalized experiences. However, fragmented data is a challenge and many brands and fail to implement successful omnichannel marketing strategies, often over-relying on a single channel. This can hinder the effectiveness of lifecycle marketing plans. This research study reveals key industry trends informed by survey data and illustrates how unifying fragmented customer data into real-time profiles can drive personalization and AI to enhance the overall customer journey. This white paper explores: Challenges and trends in the tourism industry The benefits of cross-channel communication AI as an accelerator to increase customer engagement How personalization is a revenue driver
guide
The 2026 EMEA Customer Engagement Review
EMEA marketers have cracked the code when it comes to real-time data streaming, but the real challenge lies in turning those live insights into immediate, meaningful action. While their infrastructure for data access is stronger than ever, businesses in EMEA are navigating a landscape where skeptical consumers value genuine human connection as much as digital convenience. Dive into the full 2026 EMEA Customer Engagement Review to learn more about: Why having real-time data is just the first step in truly connecting with your customers when it matters most How to build trust by using AI to create the seamless, easy experiences your shoppers actually love Balancing smart AI efficiency with the genuine human touch your customers value
report
Informe Global de Customer Engagement 2026
Para nuestro sexto Informe Global de Customer Engagement, encuestamos a más de 2200 líderes de marketing y analizamos +6000 millones de puntos de datos entre más de 750 marcas. Tras analizar las cifras, nos emociona ofrecerte una mirada exclusiva más allá de una plataforma de engagement. Aquí verás dónde la inteligencia artificial en el marketing realmente está marcando la diferencia y aquellos puntos en los que podría estar creando una potencial barrera entre tu organización y tus clientes. Lee el «Informe Global de Customer Engagement 2026» para descubrir por qué: Los especialistas en marketing creen que han descifrado el código de la experiencia del cliente, pero los consumidores siguen sintiéndose ignorados. Los bots de IA ahora están “comprando” por tus clientes (y lo que esto significa para tu negocio y tus esfuerzos de automatización del marketing). Los consumidores esperan que las marcas combinen la eficiencia de la IA personalizada en el marketing con un toque humano.
guide
Key trends in tourism and hospitality: Mapping the customer journey
As the tourism industry expands, modern, tech-savvy customers expect seamless, personalized experiences. However, fragmented data is a challenge and many brands and fail to implement successful omnichannel marketing strategies, often over-relying on a single channel. This can hinder the effectiveness of lifecycle marketing plans. This research study reveals key industry trends informed by survey data and illustrates how unifying fragmented customer data into real-time profiles can drive personalization and AI to enhance the overall customer journey. This white paper explores: Challenges and trends in the tourism industry The benefits of cross-channel communication AI as an accelerator to increase customer engagement How personalization is a revenue driver
guide
The 2026 EMEA Customer Engagement Review
EMEA marketers have cracked the code when it comes to real-time data streaming, but the real challenge lies in turning those live insights into immediate, meaningful action. While their infrastructure for data access is stronger than ever, businesses in EMEA are navigating a landscape where skeptical consumers value genuine human connection as much as digital convenience. Dive into the full 2026 EMEA Customer Engagement Review to learn more about: Why having real-time data is just the first step in truly connecting with your customers when it matters most How to build trust by using AI to create the seamless, easy experiences your shoppers actually love Balancing smart AI efficiency with the genuine human touch your customers value
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